Diri Care: Brand Video Series

Diri Care needed a brand video series that introduced its personalised skincare service consistently across several films.

A series demands consistency: several films have to feel like they come from the same brand - the same tone, colour and visual approach from one video to the next.

Skincare calls for a clean, consumer-friendly tone - visuals that feel trustworthy and personal, not clinical or distant.

The visual direction was designed as a system, not per video - so the whole series holds together as one brand family.

The crew shot with a clean tone and friendly lighting, in line with the personalised skincare positioning.

Each film in the series was produced to stand on its own while reinforcing the overall brand message.

• ·Diri Care brand video series - several films in one visual system.
• ·Coverage of the personalised skincare service with a consistent tone.
• ·Multi-format masters ready for the brand’s digital channels.

• ·A film series that holds together as one brand family.
• ·Material that introduces the personalised skincare service in a clean, consumer-friendly way.
• ·Deliverables ready for every Diri Care channel.