Vivo Indonesia: Night Photography Campaign

Vivo needed a campaign that proved its night photography - a claim that had to look real on screen, not just be stated.

Shooting at night calls for tighter lighting control, not looser: city highlights, Aura Light portraits and the night ride all had to stay clean and readable.

The campaign had to feel cinematic and relatable at the same time - putting the camera’s results first without losing the emotion and story behind each frame.

The concept was built around the product’s strengths: Aura Light portraits for people, and a cinematic night ride for scale and movement.

Night city locations and compositions that used practical light sources showed the camera working in real conditions.

The crew shot with cinematic grammar - tracking and beauty passes - while keeping the camera’s results as the star of the campaign.

• ·Night photography campaign film - Aura Light portraits and a cinematic night ride.
• ·Coverage of the X80 series in low light.
• ·Multi-format footage ready for the brand’s digital channels.

• ·A campaign that shows the product’s night photography directly on screen.
• ·Two complementary angles - portrait and night ride - from one creative direction.
• ·Cinematic deliverables ready for every Vivo channel.