Product, lifestyle, editorial, and event photography with cinematic discipline. Full studio in Jakarta or on-location anywhere you need.
Good photography is not about resolution or camera. It is about decisions about light — and knowing when to hold back from adding one more lamp.
We shoot photography used in national campaigns, premium e-commerce product pages, and editorial print. We approach every project the way we approach a commercial film: starting from a moodboard, color references, then a shotlist considered one shot at a time — never "let us shoot as many angles as possible today".
For Gatsby Eau de Bold, we spent three hours deciding one thing: the bottle shadow had to fall to the right, not the left. Because at retail display, the Indonesian audience reads left to right — and that shadow decides whether they stop or walk past.
The same technical discipline runs across every category, from product on white to outdoor lifestyle. Only the tools and locations change. The standard does not.
Good light does not need much. It needs the right decision — and the courage to skip the fifth lamp.
A light workshop to align visual references. We build a moodboard that reflects the final tone — not just Pinterest inspiration.
Shotlist, art direction, props, talent casting, location or studio set. For product, we prepare color charts and calibration targets.
Studio or on-location. Tethered shooting — every frame appears on a calibrated 4K monitor for real-time approval.
Joint selection, premium retouching in Capture One + Photoshop, color matching to brand palette, web + print resolution delivery.
Every Mooilux project runs on the same technical discipline. The specs below are our default — flexible to your scale.
Local fragrance launch campaign with masculine editorial tone. We shot in a fully controlled studio with one key light and one fill — deliberately minimal. The result: 12 photographs deployed at Indomaret and Alfamart retail displays nationwide.
Fashion lookbook with a documentary approach. No studio — every shot was taken in South Jakarta during golden hour for three consecutive afternoons. Tone held consistent through a single set of vintage lenses and film-emulation grading.
Every project carries different scope — the ranges below are a guide to help you plan. Final quotes are issued after the brief workshop.
1 studio day, 10–20 SKUs, standard retouching, web + print delivery.
Talent casting, art direction, 1–2 shoot days, 30–60 final frames, premium retouching.
Multi-day, multi-location, talent + props, lookbook layout (optional), brand photo guideline.
Yes. Our South Jakarta studio has a 6m white cyclorama, full lighting control, and a separate make-up room. For larger productions, we rent partner studios.
Product photography 5–7 working days. Editorial lifestyle 7–10 working days. We send a low-res preview for selection before final retouching.
We can. Talent through partner agencies, independent stylists we collaborate with often, or you can bring your own.
Default license is unlimited for the brand's digital channels. For paid media (OOH, print magazine, billboard), an additional usage license is scoped separately.
Yes. We shoot regularly in Bali, Bandung, Yogyakarta, and beyond. Travel and accommodation are quoted separately from creative fees.
Not by default — we can add a BTS team for an additional fee. Often used by brands for behind-the-scenes reels.
A free 30-minute brief workshop. No commitment — just a conversation to make sure we fit.
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