Challenge
Indonesia Fashion Week 2024 ran for five full days - and each day needed a film ready to publish the same day, not a week later.
Five straight days of same-day edits is a test of workflow, not just creativity: shooting, selection and editing had to run in parallel so each daily film was finished inside a very tight window.
Under that pressure on speed, quality could not slip - every daily film still had to look polished enough to represent a national-scale event.



