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Xiaomi 11T Pro Launching

2021

Xiaomi 11T Pro Launching

Digital Production — Live Streaming — Manifesto

PROJECT OVERVIEW

Xiaomi has launched the Xiaomi 11T Series. They wanted to highlight their unique selling point as a smartphone that was suitable for both professional and creative needs and of course its advanced features. Therefore we created a persona of someone who works both in the professional and creative industry. 

We combined a storytelling concept with incredible shooting treatment to highlight the hi-tech of Xiaomi 11T Series.

Mooilux has proven that short video duration wasn’t a problem as we could still deliver detailed yet catchy messages.


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